Rationale

Scenario: You are being asked by Queen Mary’s College to construct materials for their advertisement campaign. The end result will be a poster that contains original, edited photographs and original text. 

Target Audience: The target audience of this would be people looking to apply for colleges and parents looking for a place right for their kids. They won't have decided what college they want to attend yet so we have to convince them that qmc is the college for them. 

Existing information about the college: The college has 2000-2400 students not including the people who drop out and also 1200 people join each year. The college has a very good atmosphere and very good facilities, It has facilities such as a gym which is only £30 for two years and that includes access to the swimming pool they have multiple food points there's a cafe in the spectrum and there's a canteen with a costa next door. There is a music block with recording equipment and lots of instruments there is also a TV studio for media students. We have an astro turf as well for our football team. The college has spent £20 million. We do courses from level 1 through to level 3 aswell as a levels. Here at QMC we have some of the best pass rates in the country for a levels and btecs. 

Other advertisement campaigns that are similar:  This advert would be similar to the one I would make as it has students talking and walking with each other with the college in the backdrop. This is the sort of thing I would do with my campaign.

   The image of the BCOT advertisement is similar to something most colleges do but it's simple and works. What I would do is take more shots like these but in places we have around the college like the music block, tv studio, gym, canteen, costa, astro turf and others. 

Initial ideas as to what kind of photographs will be used: Photos of college students smiling talking to each other outside costa or in reception. Take a photo of costa or students buying something from them. Also you could take a picture of the gym or the sports hall and the astro too to show off all the facilities QMC has to offer.

Photo-shoot plan
Where am I going to be taking the images? (Location/ place/ time)	I will be taking these pictures around the college campus. I will be taking these images over the course of Monday the 8th of October. This will take place during the middle of the day.
Who will be in my images? (Subjects)	I will take pictures of the different areas around the college as well as students and staff around the campus.
What positions will the subjects be doing? (If any)	Acting as if they are continuing their normal college life.
What camera settings will I need to use?	Aperture which is measured in f numbers. I would use larger f numbers so I can have everything in focus.
What props will I be using?	My surroundings and class room objects such as pens, pencils, books, chairs, tables, computers and bag.
What lighting will you use? (natural light or light sources if so what light sources)	Natural lighting or outdoor lighting as well as indoor lights.
What camera setting and techniques will you be using?	Rules of thirds. Leading lines. Patterns. Symmetry/Asymmetry
What experiments or editing techniques will you be using?	When I edit them in Photoshop I will use techniques such as image layering, hue colouring, brightness, saturation and crop to make a nice effect.

This is my mood board and my photo-shoot plan.












I started off by going out and taking photos around the college I took quite a few but only 1 or 2 of them were good quality. So then I continued to take photos over the course of the next day.

When I collected the photos and put them in my folder I then transferred them into photoshop and started placing them in position and making them the right size. Then I added the QMC logo and centred it and then I started adding text boxes to the poster and adding information to it. After I merged all the layers to create a final poster and then saved it as a Jpeg.