This article is taken from the newspaper Herald Sports which has a Scottish and an Irish version. This news paper is very popular in Scotland and Ireland, but the Irish version has caused a lot of controversy between two big celebrities Romelu Lukaku who is a professional footballer for Manchester United and Stormzy who is a rapper. The article was meant to be about if Romelu can fill the big shoes of Zlatan Ibrahimovic after his departure from manchester United. The report itself wasn't controversial but the image used for Lukaku was in fact an image of Stormzy in an official Manchester United tracksuit. Lukaku who is pictured in official Manchester United home kit and stormzy have been involved in a racist article. Because of their skin colour, body build, facial hair, etc.. They have been mixed up an uneducated editor has made a mistake but surely that couldn't have happened. Newspapers are checked by multiple people before being published so surely one of them would have seen that it obviously is Lukaku not Stormzy. So it possibly could have be done on purpose as a racist movement but it is most likely just a mistake made by uneducated editors.

Digetic, Non Digetic and Meta Digetic sound

Digetic, Non Digetic and Meta Digetic sound.

The Maze Runner 3 the Death Cure.

DEFINITIONS
Diegetic sound- A sound present in the characters world.

Non-Diegetic sound- Something only the viewers can hear such as music.

Meta-Diegetic sound- A sound both diegetic and nondiegetic. A sound both the audience and the character within a scene.

Synchronous sound- A sound that is matched by the action taking place within the scene. Such as footsteps matching the characters walking action.

Asynchronous sound- A sound that does not correlate with any action taking place within the scene. 
For example the sound of an ambulance siren during an intense scene.
0:35-1:35
Diegetic Sound:The sound of the maze breaking as Minho and Thomas run. Helicopter noises are in the background. Thomas shouting 'Minho' while he is being dragged into a helicopter.


Non-Diegetic Sound: 35 seconds to 38 seconds. The loud dramatic music in the background. The antagonists are talking over the top while the current scene is happening.


Meta-Diegetic Sound:

True Detective-Life is a dream:
How is sound used in this film clip to create meaning?
The music creates meaning by starting off slow and quite then building up becoming more intense and the music makes you feel intense. The music is a non diegetic. When one of the men starts speaking it cuts off to a shot of a green field and some run down houses adding cricket noises and the noises of the trees and wind, whilst the mans voice is still heard, this is non- diegetic sound. Diegetic sound is used when the mans cigarette is burning. It is louder then its meant to be to create tension. It sounds crackly which can sound quite tense.

The Nun-https://www.youtube.com/watch?v=KvSCsNFokak

Before sound:
In the nun film trailer when I watched it without sound it did not look right at all. It is meant to be a jump scare horror type of film and whenever there is a jump scare the nuns run out or brake something and the same effect is not there. Also when it cuts to an image of it saying before the conjuring and before annabelle it confuses me as I don't know why its said that there's no sound so I don't understand why it's happening and nothing makes sense.

After sound:
The narrative explains that thenu is part of the conjuring universe containing the conjuring films and annabelle films. It makes a much bigger effect then having no sound at all. The music makes the trailer more intense and makes you feel like you are in the trailer.

Photography

Photography

Top 10 Compositional Rules

1) Rule of Thirds

The rule of thirds is a term used in photography. It is dissected into 9 squares with 4 intersection points placed where the lines all meet.

2)Balancing Elements

This is where you place the main object off centre as then it will create a more interesting photo to look at. To avoid leaving a void you should have a less important object to fill the void, for example in this picture the main image is the stones and the less important object is the clouds.

3)Leaning Lines

This is when your eye is drawn to a line and it leads to the main object of the image. 

Doctor Foster Stuart Hall Theroy

The Stuart Hall Theory

The Stuart Hall theory is when an active audience is being engaged the interpretation of media texts rather than passive watchers.

I thought the episode of Doctor Foster was about two women who recently had tension between them. The preferred audience for this is probably women as it is about a previous conflict between women. The oppositional audience is probably men who aren't interested in that sort of show. The negotiated audience is anyone really its something you are either interested in or not.

Image Layering

I created this image on photoshop. What I did is I dragged my image from my folder into photoshop. After that I unlocked the background later by duplicating it and deleting the first original one. Then I selected a third of the image and went to image then adjustment then hue/saturation. I had the choice to make it any colour. After that I turned the opacity down to 53%. I repeated this for the other thirds and then merged the layers then deleted the useless layers. Then I moved the layer around using the select tool to create a 3D effect.

In this magazine the font compliments what the magazine is about by having font which is art and creative like the magazines content. The title of the magazine is big and bold but still creative and arty.

This magazines font has the title in big bold serif font which shows its more modern but the 'LOSE YOUR GUT!' title is in sans. The smaller font is the titles of the content included in the magazine.

In this magazine the title 'ROLL STEP' is in a cartoon writing meaning it could be targeting a certain audience. The headline 'Direct the way' is in serif writing. The small headlines are in sans text.

Representation of women in vintage adverts.

In this poster it is not trying to sell anything at all it literally is an advertisement for free booklets on how to train your wife as if she's a dog.

Media effects in video games

There is loads of different views on whether video games cause violence upon kids and teens. A lot of people argue that they do cause violence but I don't agree.

One person who does think video games cause violence is Trump. "The level of violence on video games is really shaping young people's thoughts" Trump said this after the valentine's day shooting. The level of violence is restricted to certain age groups who are able to tolerate that stuff at whatever age. Trump claims that the level of violence in video games and movies is the reason gun crime and violence has increased in the US. In my opinion I believe Trump needs to control gun usage by making it illegal to buy or carry a gun around with you unless you are a police officer, security guard and etc...

In my opinion I believe that violent video games do not cause violence as sports games can cause anger too. For example fifa is a non-violent video game and people still get angry because of that so I believe that people get stressed over not winning. This link is an example of how a non-violent game can cause such violence. A man was playing in a madden contest and he lost a game and was knocked out he went to his care angrily came back and was carrying a gun and started shooting people before shooting himself, 2 people were killed and more were injured.
https://edition.cnn.com/2018/08/26/us/jacksonville-madden-shooting/index.html


The Bobo Doll Experiment.
A scientist would be aggressive towards an inflatable doll whilst a kid would watch. Then the kid would be put in a room and copy what the person did and start beating the doll up. This is because people believe and mirror anything we watch. This may mean that the media will portray video games as something people copy but people play the games for enjoyment not to hurt people.

Hypodermic Needle Theory/Magic Bullet.
The hypodermic theory, also known as the magic bullet, is a test to see if we copy the media's messages. An example of this is war of the worlds. This occured in the year of 1938 on halloween when an actor appeared on a radio show. He was doing the normal radio show but continued to interrupt with breaking news about how things were crashing into the ground on a farm in new jersey. Then went on to say how martians were invading our planet. Then they reported that the martians were killed by microbes not humans. The public and listeners were sent in to an outbreak and its all because of one broadcast hoax. This test does not just show that people listen to everything they hear but also it tells us how effective mass media is on us. 

Magazine cover elements

The masthead in this magazine cover is the logo of GQ.
The cover lines will be around the text on the middle right and middle left. The main cover line will be the text which says 'Boy Wonder Joseph Gordon-Levitt'. The selling line is the line which is located under the GQ logo which says 'Look Sharp- Live Smart'. The main image is the man centred in the middle he stands out and the main focus is on him because there is nothing in the the background. The splash in this magazine is the red box located in the low middle right.

Task 1: Explain one way that red has been used in Image 1 to create meaning for the audience. (2 marks)

Red has been used as it stands out for the audience. The red is being shown to show off the magazines special offers and free posters which would appeal to the audience.

Task 2: Explain two ways that typography is used in Image 2 to create meaning for the reader. (4 marks)

 The main headline is big bold and flashy which shows the reader what the today's big headline is about.  Also the title of the magazine is in bold black letters in the top left hand corner. This creates meaning for the reader because the reader can consistently recognise the magazine if they know what the logo is.

Task 3: Compare design features of the two magazine front covers in relation to the audience, using relevant terminology.

The Radio Times is a magazine which is based on television and radio as you can tell from the front cover. The Big issue is about world politics and the main topic seems to be about Donald Trump. The first magazine has every image quite close together and you can tell what the main topic is in the magazine however in the second magazine you can tell that its about trump when you see a huge image of him holding the world in his hands. The second magazine uses the font to emphasizes certain words which would attract the audience such as 'worst' and 'happen...'. Other words which are less important are in smaller font to make the bigger font stand out more and the font is an arty type. In the first magazine all the font is the same type but the title and the main headline are in a bigger font which is different to the second one as the second one has words in the headlines bigger then the other.

Rationale

Scenario: You are being asked by Queen Mary’s College to construct materials for their advertisement campaign. The end result will be a poster that contains original, edited photographs and original text. 

Target Audience: The target audience of this would be people looking to apply for colleges and parents looking for a place right for their kids. They won't have decided what college they want to attend yet so we have to convince them that qmc is the college for them. 

Existing information about the college: The college has 2000-2400 students not including the people who drop out and also 1200 people join each year. The college has a very good atmosphere and very good facilities, It has facilities such as a gym which is only £30 for two years and that includes access to the swimming pool they have multiple food points there's a cafe in the spectrum and there's a canteen with a costa next door. There is a music block with recording equipment and lots of instruments there is also a TV studio for media students. We have an astro turf as well for our football team. The college has spent £20 million. We do courses from level 1 through to level 3 aswell as a levels. Here at QMC we have some of the best pass rates in the country for a levels and btecs. 

Other advertisement campaigns that are similar:  This advert would be similar to the one I would make as it has students talking and walking with each other with the college in the backdrop. This is the sort of thing I would do with my campaign.

   The image of the BCOT advertisement is similar to something most colleges do but it's simple and works. What I would do is take more shots like these but in places we have around the college like the music block, tv studio, gym, canteen, costa, astro turf and others. 

Initial ideas as to what kind of photographs will be used: Photos of college students smiling talking to each other outside costa or in reception. Take a photo of costa or students buying something from them. Also you could take a picture of the gym or the sports hall and the astro too to show off all the facilities QMC has to offer.

Photo-shoot plan
Where am I going to be taking the images? (Location/ place/ time)	I will be taking these pictures around the college campus. I will be taking these images over the course of Monday the 8th of October. This will take place during the middle of the day.
Who will be in my images? (Subjects)	I will take pictures of the different areas around the college as well as students and staff around the campus.
What positions will the subjects be doing? (If any)	Acting as if they are continuing their normal college life.
What camera settings will I need to use?	Aperture which is measured in f numbers. I would use larger f numbers so I can have everything in focus.
What props will I be using?	My surroundings and class room objects such as pens, pencils, books, chairs, tables, computers and bag.
What lighting will you use? (natural light or light sources if so what light sources)	Natural lighting or outdoor lighting as well as indoor lights.
What camera setting and techniques will you be using?	Rules of thirds. Leading lines. Patterns. Symmetry/Asymmetry
What experiments or editing techniques will you be using?	When I edit them in Photoshop I will use techniques such as image layering, hue colouring, brightness, saturation and crop to make a nice effect.

This is my mood board and my photo-shoot plan.












I started off by going out and taking photos around the college I took quite a few but only 1 or 2 of them were good quality. So then I continued to take photos over the course of the next day.

When I collected the photos and put them in my folder I then transferred them into photoshop and started placing them in position and making them the right size. Then I added the QMC logo and centred it and then I started adding text boxes to the poster and adding information to it. After I merged all the layers to create a final poster and then saved it as a Jpeg.